HeelTree Executive Team

 

Gustavo Leiva, Inventor, Founder and CEO

Gustavo J. Leiva has been involved in the acquisition of luxury goods for high net worth individuals for twenty years. He is an expert in collector cars, private jets, and high-end art. His interests have always coincided with the highest levels of design and artistry.  

He is the inventor of the patent pending HeelTree shoe rack. He will spearhead a carefully chosen team to bring the HeelTree brand to consumers worldwide. He will guide the company in contracting the manufacturing of its products through a worldwide network of quality manufacturers. This brand will be differentiated by its own distinctive styling, pricing strategy, distribution channel, and target consumer. 

 

 

 

 

Nidia Helena, Founder/President

Nidia Helena brings a women’s retail apparel and accessory background to HeelTree. She worked for Gap Inc. and Guess by Marciano for five years as a Visual Merchandiser and Supervisor and as both sales and inventory manager. More recently, Nidia has been managing two multi- million dollar corporations for the past two years, Flamingo Drive Enterprises and Juried Art Services. Flamingo Drive Enterprises dba Paul Fisher Galleries is a Palm Beach County art gallery that represents world renowned artist Dale Chihuly, among others. The gallery has seen a 90% increase in gross profit during her term as manager. Juried Art Services LLC, is the first and most advanced Digital Jurying TM and artist application system. Founded in 2000 with its first client being the Smithsonian Institute Craft Show, JAS has seen a 42% increase in gross profits during her term as manager.

Her understanding and interest in the shoe and accessory business has added depth to the development and marketing of the HeelTree brand. She will lead in the building of a strong foundation from which we can grow in years to come. We expect that the growth of our brand will extend internationally, where her European backround will help tremendously in bridging cultural differences. Her intense commitment to fresh design and consistent performance, which reaches across the Company to our customers, vendors, and suppliers, will deliver value to our shareholders, and partners.

 

 

Robert D. Hamman, Founder/Chief Operating Officer

Rob has 25 years experience in owning, managing, and acquiring operating companies. 

As the former founder and CEO of one of the largest limousine and transportation companies in Florida, he was instrumental in raising capital, growing the company internally through innovative sales and marketing, and externally by strategic acquisitions. While preparing the company for expansion throughout Florida, Rob successfully sold his company to Carey International the world’s largest limousine company.

While V.P. Managing Director at Carey, he was instrumental in identifying, analyzing and acquiring other companies. With his experience in acquiring, operating and selling companies, it will help accelerate the growth and expansion of Heel Tree Inc.

Rob was honorably discharged from the United States Marine Corp, after serving a tour of duty in Japan as a member of the Far East Boxing Team.  Rob is also a licensed Real Estate Associate.